About us

Sonia Santos Bravo


Managing Partner & Head of Administration

Sonia is a serial entrepreneur who has a gift for communication. She has a Bachelor in Fitness and Wellness.

In parallel to BABI, Sonia used to run a dance school and gave classes to many audiences; from 3 to 70 years old!

Sonia is passionate about reading and travelling.

Simon Massel

Profile Picture Simon.jpg

CPA & Certified Tax Expert

Simon is an international senior tax professional and is known by the nickname of “Nightmare of Tax Authorities” because of his numerous successful tax audits.

He has a significant experience in creating value and delivering Best-In-Class tax  compliant solutions and strategies to achieve global tax savings.

His fields are chemicals, life sciences and financial companies

Great interpersonal skills, Simon is passionate about culture and international relations. 

Rui Teixeira


Founding Partner

Rui is an international senior finance professional and is known for his exceptional change management and digitalization skills.

He has a significant experience in Life Sciences, with a focus in post M&A integrations and support the growth of companies from discovery to commercial readiness.

Resilient and epicurean, Rui is passionate about new technologies and sports.

BA Business Innovation Sàrl


Founded in 2009, headquartered in Switzerland with a European network, we are a boutique management consulting firm.


We provide an alternative and independent perspective on Leadership and Strategy.

We shift Change Management to foster Innovation and boost companies’ Value Creation to improve Patients Journey.


We are proud that 100% of our contracts were extended.

We help you take the next step.
Hire us, we deliver.

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